Top Ten Reasons to become a CertifiedFirst™ Network Shop

1. A World of Opportunity

2. Marketing of the Network

3. Interactive Internet Auto Body Repair Center Locator

4. Precision Marketing Report

5. Local Marketing Tools, Tips & Techniques

6. A World-Class Image

7. The Good Housekeeping Seal

8. Customer Service Training

9. Enhanced Communication Tools

10. Value-Added Programs

1. A World of Opportunity
Co-branding with the CertifiedFirst™ Network gives you added credibility without loss of local identity. An example of a successful co-branding strategy is the Intel Inside insignia found on many of today's personal computers. The CertifiedFirst name, and all the good things associated with it, gives your prospects another strong reason to choose your facility.

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2. Marketing of the Network

As an individual CertifiedFirst™ Network approved shop, you'll benefit from marketing of the Network as a whole, including:

• National brand-awareness advertising of the benefits of choosing a Network facility in popular consumer magazines.

• Internet advertising of the Network to your most motivated prospects — those who are searching for key words or phrases such as auto body repair.

• General awareness advertising of the Network on selected, high traffic web sites.

• Personal selling and direct marketing of the Network to key industry buying groups — insurance companies, fleets, and OEMs.

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3. Interactive Internet Auto Body Repair Center Locator
The CertifiedFirst™ Network's dedicated Web site features an easy-to-use auto body repair center locator. When a consumer or insurance agent in your market area queries the database looking for high caliber auto body repair centers, your business, listing and a description of its capabilities will automatically appear.

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4. Precision Marketing Report
CertifiedFirst™ Network partcipants using the CertifiedFirst mark have a secret weapon in their arsenal of marketing tools: the Precision Marketing Report. This custom report shows you who your best prospects are, where they live, what their interests are, and how to best reach them with your marketing communications. You can even use it to formulate growth and acquisition strategies!

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5. Local Marketing Tools, Tips & Techniques
Participation in the CertifiedFirst™ Network is something to brag about, and we'll help you do it. Once approved, you'll receive a comprehensive collection of marketing materials including:

• CertifiedFirst Network welcome and identity starter kit

• Professionally written and designed advertisements and commercials

• Expert public relations assistance

• Tips for making your marketing campaigns more effective

• The "Grand Reopening In A Box" Promotional Kit

• CD-ROM with electronic logos and more!

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6. A World-Class Image
The emblem for the CertifiedFirst™ Network has been carefully designed and thoroughly researched — and has been shown to connote a quality image. You can capitalize on this great brand by incorporating it into your store's signage, apparel, business papers and more — high quality merchandise available at Network volume prices.

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7. The Good Housekeeping Seal
Only Network repair centers using approved products according to approved techniques are authorized to use the CertifiedFirst certification mark and to utilize literature and point-of-sale materials featuring the Good Housekeeping Seal. This well-known and influential symbol is one of the most highly recognized, sought-after designations in the world.

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8. Customer Service Training
Customer service is the cornerstone of the program, and the key to a more successful future. A new customer satisfaction training course has been developed and is available only to participants in the CertifiedFirst™ Network.

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9. Enhanced Communication Tools
The Program offers you exciting new ways to stay in close communication with your customers, and with the program administrators. Included are point-of-sale materials, a toll-free customer service phone number, participants-only information via the World Wide Web and more.

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10. Value-Added Programs
There are a host of value-added services available to participants of the CertifiedFirst™ Network: discounts on facility design and layout services and office supplies, access to special financing rates, and employee benefits programs, etc. Many of these services, purchased outside the program, are worth the price of admission alone! And they're all included as part of your annual participation in CertifiedFirst Network.

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